You'll also need ecommerce software, fulfillment software, worry about warehousing, customer service and refunds. But that's not all. You'll also need traffic. Think search engine optimization, Facebook ads, and other social media campaigns. It is hard work, especially on your own. You could opt for Amazon's platform, which might be the easier route. But, then again, at the end of the day, this is a serious business, which could produce significant profits. So you're either all in or you're not. 
It is important to note, however, that StudioPress is now a subsidiary of WPEngine which is the company that actually does the web hosting on which StudioPress’s Genesis framework runs. The affiliate program only works with choosing the StudioPress framework and themes, not the actual hosting on WPEngine. WPEngine has a separate affiliate program for its hosting services, which yes, is a bit confusing.
This Is Ok in my mind, because it is Your right, Im glad we can express ourselves. Im also glad You took the time for yourself, to look into WA.  I hope you will Understand my comment is on the otherside of yours. Im not a robot in any shape or form. I believe with all my experiance that its a good program and we both took our time here to express ourselves. We both deserve the respect for our opinion's. I respect yours You have a great life,my best wishes to your success JB
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