The difference between Amazon and EBay is that EBay (though still filled with new items) is seen as a used marketplace between individual parties, whereas Amazon (which is filled with offers for new and used merchandise from the 3rd parties) is viewed as a Wal-Mart-type superstore. As a consumer, this difference leads me to use Amazon, so it only makes sense to target on my own demographic.
Tom, I think they’re business model is based upon luring in the non-internet-savvy desperate unemployed worker and the retiree. It is a shame that they’ve been able to continue extorting money from folks, but in time they’re pump and dump scheme will eventually be exhausted. More social proof of their racket will emerge on blogs and social media, and they’re ownership over the search results for ‘wealthy affiliate review’, ‘wealthy affiliate scam’, etc, etc…will begin to slip. As Google and search continues to mature and evolve, their dying business model will continue to erode.
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As someone who has years of experience doing lead generation on a local blog. Getting enough “traffic” for an affiliate site is damn hard. Over the past couple of years, an injury to my foot has left me slightly disabled. Affiliate marketing makes sense for someone like me with prior blogging experience who now has limitations. I will start with one niche and add another site later. I’m hoping to see good results in within about 18 months. But that’s only because I know how to do a lot of things and I know what’s involved. You have to write consistently, work your SEO, pick your poison in social media and be engaged in it. It’s a lot of hard WORK. I feel sorry for anyone who got their site shut down because they didn’t know how to transfer their site to another host. That’s terrible.