For starters they make no promises that what you will learn will be able to work on a regular site. The premise behind what they do is based on how blog-style sites work and generate traffic. Yes they do this in a completely different method. You can get traffic easier in a blog than with your web site. But since you "know what you are doing" already, you must have known that. 
Want social proof of success? All you need to do is have a look around the community. Success is happening everywhere and there are new stories every day, from people making their first sale online, to people making their first $1,000…to quitting their day jobs, to selling websites for $30,000+.   Here is just a small sample of success stories that you will see, there are 1,000’s like this and you will see new ones posted daily.

26. Services – You can offer a paid service, such as life coaching, blog coaching, goal setting or financial planning. Just be sure to investigate all the legal implications and make sure you’re not claiming to be a professional if you’re not one. With a service like this, you’re basically using your blog to sell yourself. You’ll need to convince people that you’re worth buying and then be able to back up your claims once they purchase your service.
With that said, I want to fully disclose that I am indeed an affiliate for Wealthy Affiliate. If you click on any of my affiliate links, like this one, I get credit in the event you sign up for a paid membership option. If you do want to sign up for Wealthy Affiliate, clicking on my affiliate link is actually beneficial for you, too. If you sign up after clicking my link, I get notified and we are able to have private 1-on-1 conversations within’ the Wealthy Affiliate  community. This is a huge added benefit and all you have to do is use my affiliate link before signing up for your free account.
Set up a website. Professional or business websites can also use the Affiliate program. However, they are best used with people who do not sell similar products on their website, since Amazon's marketplace can drive business away. If you have a website promoting different products, a club, a non-profit or a service, then you can recommend quality products on your site and make money doing it.

I would also like to see a forum built into the platform. Wealthy Affiliate has a unique way of building a community and I understand why they shy away from a standard forum type of format. Instead, they want to promote live chat sessions, blog posts, private messaging, and public questions where people can comment below. This type of setup is pretty cool at times, but I also do enjoy forums where I can just browse by topic.

Pick an Interest. You must first choose a niche for your business. This could be anything from cars and electronics, to computers, clothing and food. It is best to select something that interests you and there are many highly profitable niches to choose from. But if you have no ideas on what you like and how to choose a niche Wealthy Affiliate will give you great ideas to pick any profitable niche which still has room to get in to. 
Yes, Craig, and it’s often a case of the blind leading the blind. Often the most active and most helpful members on WA are quite new, and they get enthusiastic about interacting with other members and all helping each other out. So you get a bunch of enthusiastic newbies all giving each other advice even though they don’t really know what they’re talking about.
For example, when I first started back in 2009, I learned from a service called Solo Build It. I knew absolutely nothing about building an online business, let alone what “affiliate marketing” even meant. However, they changed my life and taught me how to build money-making websites online, which is what I’ve been doing with my life ever since. This is another great service to consider and you can read my review of Solo Build It here.
I’ve been looking all over for a truthful review on WA and you are the only one thus far being totally honest. Everyone is rating it so good because they are members and promoters of WA where they will get a commission if I join. I never join but did the level 1 course and I myself knows its not easy to build a site, get traffic and ranking far more for revenue. My problem with them was their monthly/annual fee. I find it a bit too high and after 1 year if I had subscribe, I don’t think I would have generated revenue to match the annual fee. Many other issue I came across that were similar to what you mention. Thanks alot.
Now is your chance to team up with The Home Depot and share in the continued growth of the most successful nationally-known home improvement retailer. By joining our affiliate program, you can start earning a profit on every qualified sale you refer to homedepot.com. It is a simple process, and the more customers you have purchase - the more you earn!
As a current member of WA I can attest to everything that TeamAMR has outlined here.  I was skeptical at first, even when I first signed up, I did not engage but instead I was taking my time poking, sniffing around.  Once I started reading the blogs, the comments I decided to take the plunge and begin the training.  Now I’m a WA junkie, every time I see a member post a success story, I become more committed to my goal and work even harder.  If you are skeptical, it surely is understandable but sign up and snoop around like I first did and don’t be afraid and you will soon see that WA is legitimate and genuine.
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