In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.
27. Sponsored/paid posts – Many blogs publish sponsored and paid posts. Sponsored posts are basically just posts about a specific brand, product or service. A company will pay you to publish an article about it. It’s similar with other paid posts as well. Your basically selling the spot for the article on your site. If you decide to take this route, you’ll want to build your traffic before you will get many offers.
The support in there is really hit and miss, which can be a bummer, as the quality of response you receive can vary greatly depending upon who replies, and it’s seldom you’ll get much from either of the head muckity mucks. They profess to be active in the community chat, but often times it’s a lot of “hey, great job…keep up the good work and you’ll be making money in no time” kind of fluff. Be prepared to do some Googling when you have a question.