Once you've protected your prospecting pool, maximize your affiliate program by working with the best and leaving the rest. As the old 80/20 adage implies, most of your revenue will come from a very small percentage of your affiliates. Because it can be time-consuming to manage a larger affiliate network, consider selecting only a few companies initially, and interview them before signing them on. Affiliates are an extension of your sales force and represent your online brand, so choose partners carefully.
The other type of Amazon affiliate link I use is when I’m mentioning a product in passing and/or a new product is announced. For example, when Nikon announced the Nikon D300s we immediately posted about the news because it was a notable and anticipated camera announcement. The camera was not yet available in stores and we were not able to get a review sample yet – but it was available for Pre-Order on Amazon so we linked to it.
I canceled my Premium Membership now after 1 year. Today I wanted to sign in as a free member, but they give me no access. Only 2 Websites which I have paid for, I can transfer this in the next 30 days… But unfortunately, I will get the EPP Code for 1 website on my email address which is a host on WA. I wrote now Kyle and hope that he will send me the code or give me 1-day access to my Email Hosts there. That is very strange what they do. But I think I have to subscribe for 1 Month to get this 🙁
Previously known as Affiliate Window but now officially referred to as “AWIN” after acquiring Zanox a few years ago, this network claims to work with over 13,000 active advertisers and 100,000 publishers (affiliates). Founded in Germany, AWIN’s merchants primarily hail from Europe (especially Great Britain) although the U.S. network is growing rapidly. AWIN is currently active in 11 countries.
What a fantastic package! I wish I’d found Wealthy Affiliates years ago. I couldn’t believe that they have been around for so long! With the training and support that they offer for the price they are asking, how can I possibly fail! Well, I suppose not taking action would be a big one. Thanks for putting together a very informative article. Great work!
One of the reasons I like Wealthy Affiliate is because it enables me to provide this blog for free to people, but also be able to sell a genuinely high-quality product that I know is always updated and provides a better service than I ever could. Plus, when people sign up using my affiliate link, I can still provide one-on-one coaching and support as a way to add value and as a “thank you” for signing up using my link. Wealthy Affiliate truly is a win-win-win setup.
I agree with EVERY WORD you say here. Having been a member of WA who was acttively trying to mentor new members I discovered that WA mentorship actually does not exist. Not one person who I asked at WA knew who their mentor was, let alone got ANY help from them. Whenever I contacted my up line mentor the reply I always got was the standard reply as above.
You may find the odd negative review out there from a “competitor” or someone promoting a competing product. That happens. There are also many frustrated business owners in the industry that are offering low quality products, that get frustrated that they cannot compete with the services offer at Wealthy Affiliate. What they offer within their premium membership for $359 per year, there are companies charging $10,000’s for FAR LESS.
Also don’t forget to save a backup of your site/s to your computer. In WordPress a plugin called “all in one migrate” is available which will create a compressed file of the entire site. You can download and save the file to upload to any WordPress installation. Then it’s bye bye Wealthy Affiliate! You won’t ever need to contact them again. As Sandra mentioned, you must act quickly before your membership expires! They won’t do you any favours if you no longer send them money.
The one thing to be aware of with WordPress Amazon affiliate plugins is that you don’t want to use one that offers link cloaking. This is a method used to protect affiliates from a threat known as affiliate link hijacking. However, Amazon expressly forbids the cloaking of their links, so you’ll want to avoid plugins that do that or always be sure to disable that functionality if they give you the option.
Developing and monetizing microsites can also garner a serious amount of sales. These sites are advertised within a partner site or on the sponsored listings of a search engine. They are distinct and separate from the organization’s main site. By offering more focused, relevant content to a specific audience, microsites lead to increased conversions due to their simple and straightforward call to action.
^ Shashank SHEKHAR (2009-06-29). "Online Marketing System: Affiliate marketing". Feed Money.com. Archived from the original on 2011-05-15. Retrieved 2011-04-20. During November 1994, CDNOW released its BuyWeb program. With this program CDNOW was the first non-adult website to launch the concept of an affiliate or associate program with its idea of click-through purchasing.
I’ve left Wealthy Affiliate in January this year but I didn’t know that I have to transfer my sites before closing my paid membership and after that they didn’t want to give me access to WP- admin area of my sites and after a month they destroyed both of my sites. They didn’t want to give me technical data necessary for transferring my sites to hosting somewhere else. I also had one referral on WA and that person is still there but after leaving WA, I didn’t get my commissions. I had awful experience with them and I’ll never promote them again! Best regards!
I was a FREE member at WA for several months. I had used both of the two free domains provided. For what it’s worth, I joined the boot camp, & was promoting Wealthy Affiliate with one of the free domains. I really wish I’d have read your post – which I appreciate by the way – before embarking on that journey! I put in a ton of hours building content for each of the domains. So whereas I didn’t pay for a premium membership, I did spend lots of valuable time. I felt no sense of urgency to upgrade regardless of the constant push from WA to do so. I feel that they push you into thinking you have to rush. Logically speaking, I knew I’d be throwing money down the drain based upon the free training. I saw this as something you need to build over a length of time. So I took my time continuing to build & considered that I would finally upgrade to a yearly Premium Membership once I had something substantial.
Affiliate marketing has now invaded Hollywood? We know it invaded US politics in Washington as some politicians (current and retired) are silent affiliate marketers or in MLM. Maybe we can look forward to hearing in the next few years about more celebrities going from actors and actresses to home-based affiliate marketers. Wouldn’t that be something?
I recently became an Amazon Associate and set up an Amazon Store. Are there affiliate marketers who would promote my store on a commission-only basis? I could set up a unique tracking ID for them and they would receive a portion of the commissions I receive from Amazon. My store is worthless without traffic so I would be happy to share the commissions. I would like to spend my time creating and maintaining more stores and turn over the promotion of them to someone who is good at that.
Hello Ray, DON’T leave your domain with Wealthy Affiliate. It’s not a good idea to have your host be your domain manager as well – especially those guys. You want to maintain full control over your domain and it’s best to use a dedicated registrar for this purpose. A few I would recommend are: Google Domains ($12/year and free privacy), NameCheap (free privacy), and Hover (little more expensive but the best domain management interface out there). You’ll find that you’ll likely switch services from time to time if you stick with IM, and it’s a huge benefit to not have all of your eggs in one basket.
But, I think the return on your investment has a lot to do with each individual. It takes some people 6 months to earn, some a year and some 2 or more years. There are many variables that can come into play as to why a person is not seeing any earnings and they all can’t to put on the shoulders of WA. WA provides what you need to get the business started, but the effort one puts into to getting a business where it needs to be must come from the individual. Like they say, “You can lead a horse to water, but you can’t make him drink!”

Before you promote your site, you want to have some substantial content there. Write several product reviews. Have at least two to three in each category you've created. You may also want to create categories for articles, news, and commentary about your topic. The more content your site has, the better. And the great thing is that while you're writing all this, the search engines are getting notified automatically, assuming you turned on the necessary notifications.
Suppose you’re running a gadget blog and you’re delighted with your new Kindle Fire. So you write a post describing the new features and how you find it even more useful than your old Kindle. In the course of your post you add a text link to the product page on Amazon.com. You might mention that other users love it too, judging from the overwhelmingly positive user reviews, and maybe mention something about the range of Kindle Fire accessories that are available.
So you know exactly what to spend. I love this predictable side of Wealthy Affiliate. Even if you don’t have all the money to pay for a full year, you can plan ahead of time, and save gradually towards Black Friday deals. Those deals have not changed for many years, and once you sign up, that’s it. No more paying of extra charges. Everything is taken care of right down to the domain privacy of the domains you purchase in-house.
Developing and monetizing microsites can also garner a serious amount of sales. These sites are advertised within a partner site or on the sponsored listings of a search engine. They are distinct and separate from the organization’s main site. By offering more focused, relevant content to a specific audience, microsites lead to increased conversions due to their simple and straightforward call to action.
I didn’t realize there was a limit until a few years back when I hit the maximum. I wish Amazon would increase it! To be honest, I find their tracking system pretty messy and think it needs an overhaul however, it is great for testing what works and what doesn’t. Most of what I’ve written about in other tips in these articles was learned through tracking.
Great review or anti-review ??? Wish I had read this article a few months ago . I parted ways with WA around a month ago . I have been out here still pursuing my interest and it’s pretty FREAKIN rough . Just this afternoon i found myself engaged in a three hour batitle royal with Jetpack , WordPress , and the God that is Google over one post . Wealthy Affiliate is like that way cool app you’ve been wanting and the download is freeee , it’s just that , We’ll …. you need $575.00 in memberships , plug-ins and add-ons to make the damn thing work . Plus , they stole my domain !!! I been out here on my own for a month . I’ve pulled in $11 bucks . So yeah , you could say I’m Ballin. UP YOURS KYLE & CARSON !!!!!!!!!
With the ability to rank organically in search engine queries, bloggers excel at increasing a seller’s conversions. The blogger samples the product or service and then writes a comprehensive review that promotes the brand in a compelling way, driving traffic back to the seller’s site. The blogger is awarded for his or her influence spreading the word about the value of the product, helping to improve the seller’s sales.
Here are some additional pictures from the conference. This first picture is from the Wynn Hotel. Kyle and Carson, the owners of Wealthy Affiliate, rented out an incredible 2 story suite for us to party in. They had top shelf drinks, entertainment, mouth-watering food, and we were simply treated like ballers. Networking and making connections with these other successful affiliate marketers was invaluable.
Yep, I agree with what Anusuya Choudhury said. Many people are looking for easy $$$$ and fall for the promise to make lots of money. But can you blame WA for that? They explicitly tell everywhere in the training that you have to work hard to achieve any success. The sky is a limit. And that limit is you. So, you don’t have to give a negative review just because someone did not hand you everything on the plate without hard work. You can’t just be so negative because your level of expertise is high and WA couldn’t give you what you were looking for. Support is amazing there. Not everyone is a tech like you. But they can start and learn from 0 on WA platform. Writers, cooks, motivational speakers – they all can surpass you and generate tones of money just following their passion. You are affiliate yourself. So, it doesn’t matter where you get your knowledge as long as it works for you.
sounds very good. just yesterday I invested in Steve’s stealmysite (or system) and ended up paying for that and coolhanle. And they took all I had in my savings and drained my checking account very upsetting. And when I talked them on the phone they had me almost in tears because i didn’t have money. I don’t like to be where I’m at. I want to better myself. Thank you for offering yours to try free. That is so fantastic.
I’ve noticed that a lot of people who sign up for Wealthy Affiliate are those who are in dire need of financial help. They may have lost a job or may have suffered some other financial setback such as medical issues. The thing is, there’s no reason these people should stay away from Wealthy Affiliate, but many of them have this expectation that they can create a full-time income in a matter of weeks or even a few months. That is NOT the case. Remember, it takes an average business 3 years to profit. Fortunately, it will not take that long with an online business, but it will take considerable time and effort. If you need an income source fast, Wealthy Affiliate is not the place to provide that. Instead, Wealthy Affiliate teaches you how to build a real, sustainable online business over a period of time that will also last a long time.
Before you promote your site, you want to have some substantial content there. Write several product reviews. Have at least two to three in each category you've created. You may also want to create categories for articles, news, and commentary about your topic. The more content your site has, the better. And the great thing is that while you're writing all this, the search engines are getting notified automatically, assuming you turned on the necessary notifications.
If you do decide to promote Wealthy Affiliate, there are additional perks. For example, anyone who sells 299 subscriptions from January to December gets invited to the Wealthy Affiliate Super Affiliate Conference. There is no way to get into this conference unless you make 299 sales. Absolutely everything is paid for from the flight to the hotel room to entertainment and AMAZING food. Here’s a quick video I made showing some of the highlights.
Thanks for this very true review. I just canceled WA after about five months with them. I started to smell BS and how dated the training was. I am grateful for learning a bit of stuff because I was a beginner. After canceling, you can not get access as a free member. I will not be back and warn anyone looking into it. It is way to pricey, and their websites are not anywhere close to competing with other websites out here. If you were a real beginner, then do it for two months. Learn the knowledge and apply it somewhere else.
If you do decide to promote Wealthy Affiliate, there are additional perks. For example, anyone who sells 299 subscriptions from January to December gets invited to the Wealthy Affiliate Super Affiliate Conference. There is no way to get into this conference unless you make 299 sales. Absolutely everything is paid for from the flight to the hotel room to entertainment and AMAZING food. Here’s a quick video I made showing some of the highlights.

Can you run a successful business by only using the free membership option at Wealthy Affiliate? Well, you can, but I wouldn’t recommend it. Instead, I recommend you sign up for the free Wealthy Affiliate membership as a way to try things out. Honestly, the free membership is set up to be a bit of a teaser to get you to sign up for premium eventually, but most of us expect that going in. What’s nice about it is you can judge for yourself, based on the free membership, whether it is worth it for you to sign up for premium. Ultimately, only you can decide if Wealthy Affiliate is high quality or not. You will get more than enough of an idea by signing up for their free membership option. On average, about 1 in every eight people upgrade to a premium membership.
I’ve traded my time for money for about the last 10-12 months copyrighting, content marketing, free traffic methods, commenting, finding that community and what not, and now I’m starting to put in more money in front of time by using Ads, leveraging CPA offers, and then fishing more in Facebook Ads, Google, Bing, Instagram, etc. I’ve already made my awareness on Facebook Ads, and now I’m adding more intent by using Google Ads. So,I’m gathering information, pixels to retarget later. Hopefully it gets me somewhere.
You also should not join Wealthy Affiliate if you don’t enjoy the community / social aspect of it. A huge part of Wealthy Affiliate is the ability to communicate with other members. It’s a “help and be helped” community. If you have no interest in setting up your profile, asking questions, supporting others, chatting in the live chat sessions, or doing any sort of participation, you will not get the full benefit of the service.

Mimi, I am really sorry for what happenned to you on WA. I was premium member on WA for a year and a half and at the end they didn’t want to give me all technical data necessary to transfer my sites to hosting somewhere else. It doesn’t matter if you are payed member or not- they are only interested to take money from you. Kyle and Carson are online scams!


1. Yes, you don’t need to know a thing about affiliate marketing. In fact, if you have not been predisposed to training already sometimes that can be a good thing. There is a lot of misinformation out there about affiliate marketing, which leads people more often than not to failure. Wealthy Affiliate can and is consistently helping the absolutely newbie. You are going to learn the foundational building blocks and in the first few lessons alone you are going to have your very own niche website up and running.
I joined wealthy Affiliate back in April 2017 because i, like many others, was taken in by their sales patter and their” GUARANTEE” to help me build a successful money making website. but i became disillusioned after about 3 months, because i found that what they promised and what happened was 2 different things. The only time you hear anything from Carson is when you join you get a nice welcome message to join his community and when you ask to cancel your membership you get a message from him saying he can help you sort things out,by then it is too late. The videos are not as detailed as they make out. He shows instances of what he has done more than what you should do now. some times he would talk and fumble about so you have to watch it through about 5 or 6 times before you got the message. The so called ranking system should be phased out completely because that is the biggest distraction of all. I myself got into the top 200 but it didn’t help in any shape or form. The point at the beginning where you are asked to state how much you would like to earn and you tell them the mega thousands you want to make and someone replies saying “well done, go for it” is just a phoney gimmick in my opinion.I completed all the so called 5 course training in about 8 weeks , and you are just left to your own devices. I done the best thing and copied all my content from my website and saved it because i spent a lot of time on it. I will still pursue my ambition to be an affiliate marketer but i shall search and scrape all the information i can and do it my way.
However, if you’re running an e-commerce site, conducting product testing and reviews, or offer Amazon product coupons, then you probably will want to use a WordPress Amazon affiliate theme. To be clear, these themes aren’t usually made specifically for Amazon affiliates. Instead, what you’ll want to look for are e-commerce or multi-purpose WordPress themes that are:

But, I think the return on your investment has a lot to do with each individual. It takes some people 6 months to earn, some a year and some 2 or more years. There are many variables that can come into play as to why a person is not seeing any earnings and they all can’t to put on the shoulders of WA. WA provides what you need to get the business started, but the effort one puts into to getting a business where it needs to be must come from the individual. Like they say, “You can lead a horse to water, but you can’t make him drink!”
I didn’t realize there was a limit until a few years back when I hit the maximum. I wish Amazon would increase it! To be honest, I find their tracking system pretty messy and think it needs an overhaul however, it is great for testing what works and what doesn’t. Most of what I’ve written about in other tips in these articles was learned through tracking.
I joined WA and it was really helpful in the beginning because I was new to Affiliate Marketing. I haven’t given up on affiliate marketing, and I am currently learning how to piece together my own resources that seem more up to date. This has given me piece of mind and I feel this will provide more stability. I do see a lot of people promoting WA by comparing them to other similar programs. Craig’s review is very refreshing and spot on. Thank you Craig.

However…if you want to be a successful affiliate, don’t pick a broad and flooded vertical like ‘make money online’; instead, choose a niche you’re passionate about. This can be something you already know a lot about, or it can be a topic or product which you’d like to pursue. Either way, it has to be something you’re excited to work on and it has to offer value.
This is like a free graduate level college course every month available just for the reading. And unlike most college professors, these guys and gals are actually earning in the real world. Michelle made well over a million USD last year from mainly affiliate programs,AFTER she paid her running expenses and US taxes. She sure didn't do it by reviewing bicycle pedals 😉
Tradedoubler was founded in 1999 by two young Swedish entrepreneurs. They have offices in the UK and multiple countries throughout Europe, including Sweden, Germany, France, Poland and Spain. Their focus has always been to provide smarter results for both clients and affiliates through technology. In 18 years, they’ve amassed an army of 180,000 active publishers, connecting them to over 2,000 merchants in Europe and the UK. Many of these merchants are household names.
VigLink works a bit differently than other affiliate programs in that it is specifically designed for bloggers. Instead of affiliates picking and choosing which merchants to work with, VigLink uses dynamic links that automatically change to work with merchants that VigLink has determined are offering the highest conversation rates and/or commissions at any given moment. 

It is my opinion you may be discounting the significance of your background and assuming others, with no idea as to how to even start such a journey, would easily know how to begin. So, to me, WA jumps into the fray rescuing the neophyte, is it perfect? Nope, but they are highly successful in laying an effective foundation on which further study can be obtained. From my perspective, for their concerted effort, I give them a resounding applause!!!
I don’t necessarily regret going with a paid membership, as it satisfied my curiosity about their platform. My intention was to see first-hand if they had any secret sauce to share, but they clearly do not. Wealthy Affiliate is milking a dying business model and I’m willing to bet they are not providing additional value or evolving their ‘curriculum’ to adapt to the ever-changing rules of internet search.
The fact of the matter is, if you put forth the effort and apply what is taught to you in the training (and follow the 4 steps to success methodology), you are going to come out on top. Sure, it will take some hard work. Anything worth working for takes, WORK…and owning your own, successful long term business should be one of those goals that you have.
Hi Tony! Great Review! I love the reverse Psychology you use in relaying your message. Your flair for writing and keeping my attention should be commended–great job! I am fascinated with WA and it has changed my life! Not only do I see myself as an entrepreneur now, but I am living as one! Great insight into an awesome platform! Continued success to you!
What a fantastic package! I wish I’d found Wealthy Affiliates years ago. I couldn’t believe that they have been around for so long! With the training and support that they offer for the price they are asking, how can I possibly fail! Well, I suppose not taking action would be a big one. Thanks for putting together a very informative article. Great work!
One thought would be to dispute any credit card payments to WA you may have made where you feel they did not provide the service promised. I believe you may have up to 180 days to make a dispute. Your credit card company will handle the dispute on your behalf and make a determination. I’m not an expert or lawyer but you may be able to get the month’s payment back where they shut your promised services out. Just a thought. Good luck!
Yes, it is like a religion or a cult. The fact that you were shot down within 24 hours just goes to show what’s really going on. Anyone who is too negative or who questions things get silenced. If WA was completely open and people were allowed to say anything, it would probably quickly get filled with disatisfied people and the whole thing would collapse under its own weight.
They will lock you out completely! You should transfer your sites to hosting somewhere else as sooner as possible because after the payed time for you passes they will forbid you to access your sites through your account on WA and they won’t give you the necessary data to transfer sites to hosting somewhere else. That also happened to me. So, hurry up and good luck!
So, now that you know everything there is to know about how to add Amazon affiliate links to WordPress, what will you do with this information? Just save a little money on Amazon? Will you start out small and embed promotional product links into your blog content? Will you be adventurous and launch your own Amazon affiliate store? Or are you concerned about the use of too many affiliate links affecting site speed?

In the BigCommerce affiliate program, you receive a 200% bounty per referral and $1,500 per Enterprise referral, with no cap on commissions. Plus, the more referrals you drive through the program, the higher your commission tier will go. BigCommerce uses an industry leading 90-day cookie, so you will receive credit for up to three months for the referrals you generate. Also, there are no obligations or minimum commitments to join the program.
I’m sure there are people making lots of money from affiliate marketing, but these probably tend to be people doing launch jacking. If you have no conscience and you want to earn lots of money, go for it. I’m sure it’s not actually that difficult to learn. Jeff Lenney has a blog post all about it. By the way, he’s the guy who got taken to court by WA for daring to write a negative review [Craig, feel free to remove that bit if you want].
They will lock you out completely! You should transfer your sites to hosting somewhere else as sooner as possible because after the payed time for you passes they will forbid you to access your sites through your account on WA and they won’t give you the necessary data to transfer sites to hosting somewhere else. That also happened to me. So, hurry up and good luck!

VigLink works a bit differently than other affiliate programs in that it is specifically designed for bloggers. Instead of affiliates picking and choosing which merchants to work with, VigLink uses dynamic links that automatically change to work with merchants that VigLink has determined are offering the highest conversation rates and/or commissions at any given moment.

Wealthy Affiliate has existed since 2005, so they’ve been around for a long time. However, they have never once increased their price, even though every year they add new features. Wealthy Affiliate has never been as helpful or advanced as it is today, and the “help and be helped” community has never been bigger. If you’ve been putting off joining Wealthy Affiliate, now is the absolute best time to join the community.


You get to hand-pick what you promote. Unlike display ad systems that typically choose which brands serve ads on your WordPress site, you have total control over this with Amazon affiliate links. You’ll never have to worry about a competitor’s link showing up on your site and the link will always be relevant to the content that it appears within or beside--which will improve its chances of getting clicked.
FREE Lifetime Account. Once again this is not a limited 7-day free trial, requiring a credit card like many other business opportunities offer. This lifetime account for Wealthy Affiliate is completely free and you will gain access to the most successful online community in the world. You will also get the “Getting Started Guide”, 2 free websites, a free keyword research tool and much more.
You may find the odd negative review out there from a “competitor” or someone promoting a competing product. That happens. There are also many frustrated business owners in the industry that are offering low quality products, that get frustrated that they cannot compete with the services offer at Wealthy Affiliate. What they offer within their premium membership for $359 per year, there are companies charging $10,000’s for FAR LESS. 

You should also make sure you aren't competing with your own affiliates for eyeballs. Any marketing channels you're using, such as search engines, content sites or e-mail lists, should be off limits to your affiliates. Put marketing restrictions into your affiliate agreement and notify partners immediately. It's your program--you set the rules. Or, if you prefer, you can let your affiliates run the majority of your internet marketing.
Unbelievable. Well It’s just as believeable which ever way you look at it, so much deception it feels like. And I do get a feeling that these are just automated responses from fake people at times, not like I’m saying it’s true but some of these responses I receive in a comment I would rather not even bother replying back to sometimes. It’s likee you get a third of everything…1/3 beginners feeling happy for an accomplishment share, 1/3 for keep staying motivated and the 1/3 need help…but they’re never centered on how to really do it because it’s the beginners telling beginners what to do, or people who are “experts” spitting out the same over and over info.

I have a question: I need to first register a domain name and on WA it is $13.99 for basic free membership. I’m not going to start with premium until after a lot of tutorials or researching or discovering the site and other sources. I feel that this hesitancy has always been required but a great impediment to my decisions. I’m too play it safe and I don’t know what to do to initiate a good quality blog or endeavor. I’m actually my worst enemy in many things.
Unfortunately, the 2Checkout dashboard is a bit limited in scope, making it difficult to get any metrics on conversion rates or even sorting by commission payouts. The workaround is to go to the Avangate store, which does list their best-selling products, and then search for these on the affiliate dashboard. That being said, 2Checkout does offer products from more than 4,000 different vendors, making it the leading affiliate network for software and digital products.

Hello Ray, DON’T leave your domain with Wealthy Affiliate. It’s not a good idea to have your host be your domain manager as well – especially those guys. You want to maintain full control over your domain and it’s best to use a dedicated registrar for this purpose. A few I would recommend are: Google Domains ($12/year and free privacy), NameCheap (free privacy), and Hover (little more expensive but the best domain management interface out there). You’ll find that you’ll likely switch services from time to time if you stick with IM, and it’s a huge benefit to not have all of your eggs in one basket.

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